DIRECTOR OF MARKETING & FINANCE
Mr. Matt is KELC's Director of Marketing & Finance. Being a member of the Dahl family, Matt has been helping out at Kids Express since the school opened in 1996. After graduating from UW-Madison in 2006, he joined KELC as a full-time employee and, for the next two years, enjoyed being KELC's physical education teacher and working in the after school program. He has since worked on the business side of Kids Express, handling family accounts, marketing our school and managing our finances.
While interested in the business side of KELC, Mr. Matt shares with the entire Dahl family a great love for children. He tries to frequent the classrooms and playgrounds, knowing that interacting with the children will be a highlight of the day.
Matt's father and KELC CEO, Will, reminds him that running this business is a "labor of love," and in this sentiment, father and son could not agree more. Matt enjoys working with his family to make Kids Express a successful business while keeping in mind the family's greater purpose - to create a place for children to expand their minds, enjoy themselves to the fullest and feel completely safe. It is the fulfillment of this latter goal which makes Matt's job most rewarding.
In 2009, Matt married his wonderful wife, Jenny. The ceremony was at Blackhawk Church, and the reception was at Nakoma Country Club – both fitting venues as they relate to some of Matt's greatest interests. Jenny and Matt have been going to Blackhawk Church for years and, on certain Sundays, you can find Mr. Matt playing his guitar and singing at church. He is an avid golfer – loves the game, the outdoors, the outfits, "everything about it!" So, if you would ever like to “take him on,” he is just a tee time away! Matt and Jenny have three beautiful children: Zachary, Kailey, and Landon.